Cardlytics, a marketing purchase intelligence platform, announced Pandora’s chief marketing officer, Aimée Lapic, has joined its board of directors.
Recognized by Forbes as one of “The World’s Most Influential CMOs” last year, Lapic is a long-time marketing industry veteran. As Pandora’s chief marketing officer, she oversees the consumer brand strategy, market positioning, and public relations and marketing communications for the Pandora brand, which is a subsidiary of Sirius XM Holdings Inc.
Prior to joining Pandora, Lapic served as the senior vice president/global chief marketing officer for Banana Republic, as well as the general manager of BananaRepublic.com. She also held numerous positions across Gap, Inc., including senior vice president and general manager of Gap Outlet International, where she drove 20 consecutive quarters of growth. Lapic currently serves as a marketing advisory board member of Ridge Ventures.
Lapic holds a BA in English Literature from Princeton University and an MBA from Harvard Business School.