Women’s wellness brand Cora, whose product portfolio includes natural and organic tampons, pads, and other personal care, closed $7.5 million in Series A1 funding and expanded its board of directors, which is now 80 percent female. The round was led by Harbinger Ventures, a leading growth-equity investment firm focused on scaling early-stage, female-led companies.
Cora’s goal is to disrupt the feminine care space with pure and proprietary products that eliminate harmful ingredients without sacrificing product efficacy. The company says its direct-to-consumer online subscription offering has seen growth in the past three years, and it has built a strong offline presence.
Cora will use the new the funds to fuel product innovation as well as to support brick-and-mortar expansion at all Target locations, including broader in-store product offerings.