Data-driven marketing technology company Zeta Global announced Ben Hayes as its first chief privacy officer. A recognized expert in data privacy, compliance, security, and setting enterprise-level privacy guidelines for the transition to cloud-based systems, Hayes is the latest addition to Zeta’s senior management team.
Hayes brings 20 years’ experience to his position. Most recently, he spent four years as Nielsen’s first chief privacy officer, overseeing the company’s global privacy program and building upon its best practices. Prior to Nielsen, he served as the Americas privacy lead for Accenture as it transitioned clients from proprietary data centers to the cloud, and as an attorney for K&L Gates, where he advised clients across a broad range of industries. Hayes has been chair of the Certifications Board of the International Association of Privacy Professionals (IAPP) since 2017.