Organic, cold-pressed baby food, applesauce, and smoothie provider Once Upon a Farm raised $20 million in a Series B financing round led by consumer-focused investment firm CAVU Venture Partners. CAVU’s co-founder and managing partner Brett Thomas, along with Jared Jacobs, will join the company’s board.
Once Upon a Farm has expanded from 300 to 8,500 retail locations, including key partners Target, Whole Foods, Kroger, Publix, and Walmart. As well as dairy products, the company plans to expand its footprint into the baby aisle with in-line coolers. It also announced that a new line of baby food cups specifically designed for spoon-feeding will be in stores in 2019.
Once Upon a Farm plans to use this round of funding to support its growth in retail and product innovation.