Thirty Madison, the parent company of Keeps, closed a $15.25 million Series A funding round co-led by Maveron and Northzone with participation from Greycroft, Steadfast Venture Capital, First Round, ERA, HillCour, and Two River. Additional investors include Divya Gugnani, co-founder of Wander Beauty, and Ben Cogan, co-founder and co-CEO of Hubble Contacts. This brings the company’s total funding to $22.75 million.
Thirty Madison plans to use funds from the Series A round to continue growing its first brand, Keeps, a comprehensive solution focused on male pattern baldness. They’ll also use this funding to launch Cove, a direct-to-consumer healthcare company offering personalized treatment solutions for migraine sufferers.