Blast, a company that helps people micro-save and earn money while playing games, announced a $12 million top-off of its seed round in conjunction with the launch of its app in the Google Play Store. New investors include personal growth entrepreneur Tony Robbins, Palo Alto-based fintech fund CreditEase, and RX3, an influencer-focused VC fund based in Orange County. Additionally, Zynga, Pocket Gems, and Disruptor Beam have signed on with Blast, which is led by Acorns co-founder and chairman, Walter Cruttenden.
The Android app is designed to provide a way to save money by playing mobile games based on in-game triggers set by the user. Gamers also earn real cash dividends by completing “missions” to explore new games or achieve higher levels in existing games. In addition, the Leaderboard pays cash to the top twenty-five percent of gamers each week, including $1,000 to first place.
Blast works with all mobile games in the Google Play Store, and is compatible with the PC game Counter-Strike: Global Offensive on the Steam marketplace.