Authentic sneakers marketplace GOAT appointed Lizzie Francis as its first chief operating officer. Francis will report to CEO and co-founder, Eddy Lu. The executive leadership expansion follows GOAT’s merger with sneaker consignment pioneer Flight Club, and a new funding round of $60 million announced in 2018. GOAT now operates three offices and three retail locations in the United States, with 400 employees and $97.6 million venture funding to date.
Prior to joining GOAT, Francis held executive-level operating and marketing roles at various companies focused on footwear, consumer products, and services. She currently serves as founder and partner at Brilliant Ventures. Previously, she served as chief marketing officer of Gilt Groupe, and was chief marketing officer and president of JustFab.com (now TechStyle Fashion Group).
In this new role, Francis will oversee the global expansion and operation of both GOAT and Flight Club’s retail and online marketplaces, which serve eight million users globally. Francis will also focus on advancing an improved sneaker shopping experience for GOAT’s female user base, which has experienced growth over the past year.