Premium digital health and wellness content provider Aaptiv Inc., raised $22 million in a Series C funding round led by Millennium Technology Value Partners, a growth equity firm that previously invested in Spotify, Facebook, and Alibaba, as well as 14W, a venture capital firm with a portfolio that includes Wallapop, Glossier, Lyst, and Goop. Existing investor Insight Venture Partners also participated, bringing its total investment in Aaptiv to $30 million. Strategic investors include the Amazon Alexa Fund, Disney, Warner Music Group, and NWS Holdings. Aaptiv will be joining the Disney Accelerator this summer.
According to the company, which launched in 2016, Aaptiv’s audio-guided fitness classes have been streamed more than 14 million times by 200,000 paying members. Total funding for the company is now over $52 million.
This investment is Aaptiv’s largest round to date, and the company plans to use the funding to further the company’s technology innovation, product growth, and customer acquisition.