Insightin Health, a digital health company that provides an artificial intelligence-driven customer relationship management system for health plans, launched its platform and closed a $2 million seed stage financing round led by New York-based Health Catalyst Capital Management. Local metro D.C. area investors in the round include Revolution’s Rise of the Rest Seed Fund, TEDCO, SaaS Ventures, TCP Ventures, and angel investors led by Paul Silber, Founding Principal at Blu Venture Investors.
Founded in the fall of 2016, Insightin Health provides an IT platform designed to aid health plans in identifying and acquiring their best member prospects, and then engages them in personalized content based on their social determinants. According to the company, its AI-driven platform enhances health plans’ member acquisition, retention, and engagement capabilities while minimizing churn and improving quality measure adherence.
Insightin plans to use the financing proceeds to expand product development and drive sales and marketing initiatives.