Consumer life insurance platform Bestow Inc., closed $15 million in Series A funding led by Valar Ventures, with participation from existing investors New Enterprise Associates (NEA), Core Innovation Capital, 8VC, and Morpheus Ventures.
The company believes that less than 44% of households have individual life insurance, yet 85% of consumers recognize the need for it. Bestow is designed to introduce consumers to life insurance products in a full stack approach delivered in a fully digital experience. Powered by a proprietary algorithmic underwriting engine, Bestow leverages predictive analytics to determine risk and give consumers access to comprehensive life insurance solutions without working with an agent, lengthy applications, or medical exams.