Didja Launches “SoCalBTV” in Los Angeles
Didja, a technology company dedicated to augmenting the broadcast television experience, announced the expansion of its live streaming app, LocalBTV, to the Los Angeles television market. “SoCalBTV” offers access to local TV programming via its mobile app to consumers in the counties of Los Angeles, San Bernardino, Orange, Inyo, Riverside, Kern, and Ventura, serving more than 5.5 million households.
With 34 channels at launch, SoCalBTV plans to bring diverse local content by allowing TV stations to be accessed by mobile devices, including previously unavailable local television programming from stations and independent channels not carried by major cable providers or streaming services.
Didja secured a total of $12 million in funding in 2017 led by the private equity investment group Vestech Partners. The LocalBTV app is projected to launch in Houston, Chicago, Washington, DC, and New York City this year.