Advanced location services technology company Bluedot Innovation secured $5.5 million in Series A funding led by Transurban, an urban toll road manager and developer, with an investment of $4 million. New and existing investors who participated in the round included Jeff Katz, formerly of Mercury Payments, as well as Bluedot’s long-standing board member, David Jacques, the founding chief financial officer of PayPal.
According to the company, Bluedot combines best-in-class technology with user behavior to support contextual engagement, business intelligence, and mobile commerce for clients including Salesforce, News Corp, and Cox Automotive.
This latest investment will be used to double Bluedot’s team at its San Francisco and Melbourne corporate headquarters, as well as for R&D projects to expand its platform in mobile-based location services internationally.