Après, a San Francisco-based digital-first company offering a plant-based protein beverage developed specifically for premium whole-body replenishment, concluded a $1.1 million seed series fundraising round led by Rocana Venture Partners. Notable new participants included Kyle Vogt (CEO of Cruise Automation), Joey Cannata (former EVP of sales and distribution at Rockstar Energy), Kevin Lin (co-founder of Twitch), and Filipp & Polina Chebotarev (managing partners of Cambridge Companies).
Après targets the modern wellness consumer—specifically women— who desire a clean, balanced replenishment option. The functional formula is made with a proprietary blend of organic plant protein (13 grams per bottle) from pea, chia, cacao, and hemp, delivering a full amino acid profile that is designed to promote satiation and a healthy, lean physique.
Following the recent raise and re-stock, Après plans to continue to grow the brand through nontraditional beverage channels and focus on community building and engagement.