CaliberMind, a B2B marketing intelligence software company, today announced a $3.2 million seed round of financing led by Newark Venture Partners and Buran VC. Previous investors include CEB, Salesforce, and Oracle executives.
CaliberMind provides a self-service audience targeting and data activation solution that enables B2B software companies to collect, analyze and activate data to engage and target customers. According to the company, its solution is already used by such B2B SaaS leaders as Apto, Datavail, Implan, mParticle, and others to grow leads, pipeline, revenue, and customers. The company also has strategic partnerships with leading data enrichment providers, such as Clearbit, FullContact, KickFire, Madison Logic and Bombora, that allow them to blend multiple data sources and save time and money on implementation costs.
CaliberMind will use the new funding primarily to accelerate product development and its AI and machine learning capabilities, and to scale marketing and sales.