Eyechronic, a marketing platform for cannabis dispensaries and brands, today announced it secured $3 million in Series A funding from Tuatara Capital, L.P., a specialized alternative investment manager focused on the legal cannabis industry.
Eyechronic helps dispensaries match the look and feel of modern technology-driven retail, while at the same time maintaining their unique identities. The platform aims to educate customers and patients and to help build retail partners’ revenue. Beyond the retail channel, the Eyechronic platform also offers brands nationwide the opportunity to reach a targeted demographic with video advertisements at the point of sale.
According to Eyechronic, it will use the Series A funding to expand its network footprint. It is expected to add several hundred new retail locations in the U.S. in 2018.