True Fit, a data-driven personalization platform for retail apparel and footwear, today announced a $55 million Series C investment, led by Georgian Partners, with participation from existing investors Jump Capital, Signal Peak Ventures and Intel Capital, as well as new investor Cross Creek Capital.
True Fit provides the industry’s most comprehensive data collective in the nearly $2 trillion global apparel and footwear industry. Using advanced AI technology, True Fit collects the style, fit, and technical attributes of clothes and shoes and maps them to the detailed preferences of millions of individual shoppers. According to the company, this allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, including personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.
The new funding will be used to continue developing True Fit’s robust AI data platform, as well as advance innovation of its personalized style, fit, and analytics solutions. It will also expand the company’s offerings to include more robust open APIs, new AI-driven integrations, and new capabilities including personal outfitting, chatbot virtual stylists, and enhanced visualizations.