Lovepop Announces $12.5 Million in Series A Financing

Lovepop, a technology firm that plans to reinvent the greeting card industry, today announced an investment of $12.5 million, led by Highland Capital Partners. Also participating in the round are return investors Accomplice, Wayfair CEO and co-founder Niraj Shah, Crashlytics founder Wayne Chang, DraftKings CEO and co-founder Jason Robins, and Bain Capital’s Bob White.

Lovepop was founded in 2014 by former ship designers and college classmates John Wise and Wombi Rose, while they were attending Harvard Business School. The pair applied the same 3D ship design software they learned studying naval architecture at Webb Institute, as well as state-of-the-art laser-cutting equipment, to create SlicegamiTM: mini-engineering marvels and pieces of art.