MightyHive Appoints CRO and CMO

Staff

7 years ago

MightyHive, a programmatic solutions partner, has named Ming Wu and Leah Kim to the new roles of chief revenue officer and chief marketing officer, respectively.

Wu, the former president of Accuen at Omnicom Media Group, was most recently the executive vice president of marketing at SolarCity, prior to its acquisition by Tesla. In addition to his extensive marketing background, he brings experience in enterprise software sales and systems integration to MightyHive.

Kim most recently served as Accuen’s global senior director of marketing, where she was instrumental in shaping the brand into a symbol of the programmatic industry. She also brings marketing technology and services experience from previous roles at AppNexus, Microsoft, and AOL.

“As we enter our next phase of growth, we are extremely fortunate to have Ming and Leah join our leadership team. Ming is one of the pioneers of programmatic, and probably the only person in the world who has both built a large agency trading desk and then taken programmatic in-house on the client side as a CMO. Leah brings vast industry experience from both the technology and agency world and is the perfect person to lead our marketing efforts around the world,” said Pete Kim, CEO of MightyHive.

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