Video marketing platform Innovid has agreed to purchase real-time data intelligence company Taykey. Financial terms of the deal have not been disclosed.
According to the company, this acquisition combines Innovid’s video engagement and performance data with Taykey’s dataset of contextual intelligence to help brands realize the correlation between relevant content and video ad performance.
“There is massive opportunity for marketers to gain higher performance by leveraging real-time contextual intelligence for video content as a factor in how they plan, optimize, and ultimately deliver video creative at scale,” says Zvika Netter, CEO and co-founder of Innovid. “That’s why this acquisition is so exciting for us – it enhances the breadth of insights that Innovid’s media agnostic platform already delivers to brands. It drives more effective video marketing, and provides an additional input for data-driven video strategies.”
