According to a recent SEC filing, luxury membership platform Eleven James brought in $1.9 million in financing from an undisclosed investor.
Eleven James seeks to provide members with affordable access to watch brands and styles by aligning with consumer behavior that prioritizes access and experiences over ownership. According to the company, membership can be personalized to test-drive a watch before making a purchase. Members can also access service and complimentary benefits from partners in the travel, fashion, hospitality, and spirits industries.