AI Styling Startup Closes $2 Million

Lily, an online personal stylist service that uses emotional intelligence to help women discover clothes that flatter their bodies and make them feel their best, completed $2 million in seed financing. Seven investors contributed to the round, among them New Enterprise Associates, Global Founders Capital, and TriplePoint Capital.

According to the company, Lily built the first-ever “Perception & Empathy engine’” that decodes a woman’s emotional and perceptive needs to accentuate and de-emphasize certain parts of the body. The platform uses advanced machine learning to match emotions, preferences, and perceptions about users’ bodies to clothes from online and offline stores, all in real time.  

Lily was built by an all-women team of five with working experiences at Facebook, Saatchi & Saatchi, Macy’s, Instagram, Box, LinkedIn, Pocket Gems, Khosla Impact Fund, UNICEF Innovation Fund, and education from Stanford, MIT, ISB, UT Austin, and Yale.