Target Data, a marketing company that helps drive client revenue through addressable marketing execution, announced that demand-side platform and programmatic veteran Joseph Lavan has joined its executive team as its vice president of digital strategy.
Lavan brings over eight years of experience in the programmatic display space, serving most recently as the vice president of data and insights at Netmining.
“I am very excited to welcome Joseph Lavan to the leadership team at Target Data. Joseph has been a leading practitioner working at the intersection of data-driven marketing, programmatic execution and leveraging first-party data throughout his career. He will be strategically enhancing Target Data’s digital execution capabilities so we can continue to deliver the very best people-based targeted marketing programs across all forms of digital media,” said Marshall Gibbs, Target Data’s chief operating officer.
