Ecommerce startup Reaction Commerce announced the completion of $8.5 million in Series A financing led by GV. CrossCut Ventures, Double M Partners, and Female FoundersFund also participated in the funding.
Reaction Commerce is an open commerce, intelligent, and customizable cloud solution that strives to provide real-time merchandising, pricing and promotions, and live monitoring of conversions to business owners, designers, and developers. The full-stack platform is internationalized and localized, architected for shops and marketplaces and, according to the company, is the largest JavaScript commerce project on GitHub.
With the new round of funding, Reaction Commerce will continue to develop new platform capabilities, as well as build its engineering, product, and go-to-market teams.