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Leanplum Brings In $47 Million

Mobile marketing startup Leanplum Brings In $47 Million

Credit: leanplum.com

Mobile startup Leanplum closed $47 million in Series D financing, led by Norwest Venture Partners, with participation from Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures.

Founded in 2012, Leanplum is a mobile marketing platform built to help brands orchestrate multi-channel campaigns – from messaging to the in-app experience. According to the company, Tinder, Grab, Tesco, and Zynga use Leanplum. Leanplum is based in San Francisco, with offices across North America, Europe, and Asia.

This investment will accelerate product innovation in machine learning, cross-channel automation, and one-to-one personalization.

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