Mobile startup Leanplum closed $47 million in Series D financing, led by Norwest Venture Partners, with participation from Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures.
Founded in 2012, Leanplum is a mobile marketing platform built to help brands orchestrate multi-channel campaigns – from messaging to the in-app experience. According to the company, Tinder, Grab, Tesco, and Zynga use Leanplum. Leanplum is based in San Francisco, with offices across North America, Europe, and Asia.