Viacom Inc., announced the appointment of Kelly Day as president of Viacom Digital Studios, a new unit focused on creating and expanding digital content across Viacom and its portfolio of global entertainment brands.
Day joins Viacom from AwesomenessTV, where she served as the company’s first-ever chief digital officer before being named chief business officer. Previously, she was CEO of Blip Networks, and served in a variety of leadership positions at Discovery Communications, including, most recently, executive vice president and general manager of Digital Media and Commerce. Prior to joining Discovery, Day held positions at such organizations as The Knot Inc., and America Online.
Bob Bakish, president and chief executive officer of Viacom Inc., said, “Kelly and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”
Day holds a B.A. in French from Pennsylvania State University.
