Innovid Appoints Senior Vice President of Brand Solutions
Staff
Innovid, a leading video marketing platform for advertisers to engage consumers, has announced Bryan Simkins is its new senior vice president of brand solutions.
Simkins brings more than 15 years of media and marketing technology experience, including senior roles at Starcom MediaVest Group. He has also worked at Digitas, Accuen, BBDO, and FedEx. Most recently, he was at Transparent, a marketing technology consultancy, where he was a founding partner and provided services from strategy development to marketing technology implementation.
“With hundreds of Innovid campaigns in 2017 being data-driven and 79 percent of brand marketers stating that data would be key in their 2018 video strategy, having Bryan on board couldn’t come at a better time,” said Beth-Ann Eason, president of Innovid. “Bryan’s expertise in addressability will help us to support more marketers in their quest for better business outcomes through data-driven video marketing, and will help shape the industry development of the future of TV. Bryan’s experience and knowledge of a marketer’s needs is a huge asset to us and will put Innovid in an ideal position for future growth.”
