HelloWorld, a leading digital marketing solutions provider, announced it has hired Phillip Petrella as vice president, client leadership.
Petrella previously served as group director at Catalina Marketing, where he managed the enterprise go-to-market responsibilities with Johnson & Johnson, Unilever, Alcon, and Tata Global Beverage. Before that, he started his sales career at Altria as a territory sales manager out of Cincinnati, Ohio.
“Phil’s consumer activation and lifecycle marketing expertise combined with deep knowledge of regulated industries brings highly relevant capabilities as brands seek more effective marketing solutions,” said Chris Wayman, EVP and chief client officer at HelloWorld. “He possesses the experience and skills needed to deepen our client relationships, is passionate about his work, and embodies HelloWorld team values as a strong client services culture. When taken together, this makes him a great addition to the HelloWorld client leadership team.”
