Hopscotch, an open, mobile experiences platform for teams, venues, and event organizers that has as its goal to help increase loyalty and generate new revenue streams, announced the close of $5 million in Series B financing. Jackson Boulevard Capital Management, Pittco Capital Partners, Mosaik Partners, and Albrecka participated in the funding.
The Hopscotch platform combines a feature-rich content management system with open API architecture, aggregating a variety of mobile technologies into a single fan engagement destination. It reaches fans using geofencing and multi-dimensional segmentation to optimize marketing and revenue opportunities.