Martech startup Unity announced the completion of $1 million in financing.
Using Unity’s end-to-end influencer marketing platform, advertisers fill out a brief survey about their campaign goals, and the engine sources and hires influencers, approves content, and launches the campaign in as little as seven days.Users are able to view social media engagement data in real-time through its tracking page. The starting price of an influencer campaign offered by Unity is $200, compared to $500 from competitors.
Unity plans to use its new funding to continue developing their technology, with a particular emphasis on features that make the influencer marketing process simpler and faster.