STYR Labs, an AI-based health and nutrition company, announced the appointment of John Siefert as chief marketing officer.
Prior to joining STYR Labs, Siefert was CEO of Virgo, a private equity-backed tradeshow and media business best known for the SupplySide West Tradeshow, acquired by Informa in 2014. He subsequently created the Global Health and Nutrition Network at Informa, which focused on digital programming, events and operations in North America, Europe and Asia. Siefert has unique experience in creating content-based strategic initiatives to build, nurture and convert audiences.
“John brings a wealth of leadership in strategic business and marketing initiatives and we are excited to begin developing new programs that match the pace of our rapid growth trajectory,” said Sergio Radovcic, founder of STYR Labs. “His ability to develop content-based programming will bring a new level of engagement with our members and we’re eager to leverage his unique expertise in the nutrition sector as well.”