Spiro Technologies announced a $3 million Series Seed funding round, led by Geekdom Fund and with participation by MassVentures, Hyperplane Venture Capital and New Harbour Partners.
Spiro, launched in 2014 by three CRM industry veterans, has created a customer relationship management system that automatically updates itself; makes recommendations and reminds users about the best prospects to reach out with to close deals; and uses unique natural language processing to create and respond to emails. According to the company, on average, sales teams using Spiro talk to 23 percent more customers and prospects during the week and close 20 percent more sales.
“We are very impressed with Spiro’s vision for the future of CRM,” said Don Douglas, senior managing director of Geekdom Fund. “They have demonstrated great early traction for their Proactive CRM, which advises salespeople who to call, email and follow-up without data entry. We are happy to partner with Spiro’s experienced management team and support them while building the next generation of customer relationship management software.”
According to the company, Spiro will use the new investment to expand its sales, marketing and product development teams.