SiteSpect Raises $5.3 Million

According to a recent SEC filing, software startup SiteSpect has raised $5.3 million in financing from an undisclosed investor.

SiteSpect provides a comprehensive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. Users can test front-end usability, back-end functionality, dynamic content, mobile web, and native mobile apps — all with targeting and personalization. Marketers can also enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, and leading financial services companies.