Peter Ford Joins Ecommerce Software Visionary Elastic Path as VP for EMEA and APAC

Elastic Path Software, Inc., a leading provider of extensible API-first enterprise commerce solutions, today announced it has hired business veteran Peter Ford as vice president of EMEA and APAC.

In this new role, Ford will build Elastic Path’s partner network of systems integrators and interactive agencies working with companies looking to transform their enterprise businesses through innovative, personalized customer experiences.

Before joining Elastic Path, Ford worked at Adobe, where he was responsible for EMEA partnerships focused on digital marketing. During his time at Adobe, he was responsible for EMEA partner business growth of more than 350 percent in three years. Ford has also guided partner sales teams at tech industry giants that include Xerox, Interwoven, OpenMarket, Oracle ATG and Adobe.

“Elastic Path is extremely fortunate to attract Peter to our global expansion team,” said Harry Chemko, CEO of Elastic Path. “He is not just an industry veteran, he is also a true visionary and respected thought leader in digital experience platforms and ecommerce. His decades of experience working alongside big system integrators, including Accenture, Deloitte, Capgemini, Infosys, Sapient and CGI, make him the perfect person to drive our partner-driven expansion in EMEA and APAC.”