Selling Simplified, a global leader in B2B demand generation, announced the strategic appointment of Paul Briggs as general manager, EMEA.
Briggs’ deep knowledge and passion for technology was honed through his work as an informational technology (IT) journalist and editor, and then as a publisher for global IT publications, where he combined budgeting and profit and loss (P&L) responsibility, along with go-to-market strategy and execution.
“Paul is a great addition to the team and is joining us at a tipping point in our evolution as we further enhance our demand center platform with the integration of Intent-Based Data and our Intelligent Content Engine,” said Mike Whife, chief executive officer, Selling Simplified Group. “We believe he will be influential in promoting and accelerating the global growth of our business.”