Ecommerce technology startup OmnyPay announced the completion of $12.8 million in Series A financing led by Nyca Partners, with participation from CreditEase, Commerce Ventures, Industry Ventures, and CommerzVentures.
OmnyPay offers branded mobile payment and currency systems that reduce payment costs while increasing sales with the integration of loyalty, rewards, and promotions with payment. An omni-channel mobile payments solution that enables users to deliver an integrated payment and rewards experience, incentivizing customers to use the payment type of the retailers’ choice, is also offered.
The funding will be used to help OmnyPay grow its operations, launch new services on its current contextual commerce platform, and expand its customer base in the U.S. and worldwide.