Middle is a platform that allows users to create an online shop in under 60 seconds and start selling their first product or service in no time. Users simply fill out a form and provide information such as shop name and description, their ecommerce site domain name, and product descriptions, pricing, and photo assets.
Middle is currently running a 14-day free trial. After that, it charges $19 per month.
Middle was the brainchild of Aanay Denko, and founder Dainis Kanopa.