Martech Startup TruSignal Secures $5.0 Million

Martech startup TruSignal closed $5 million in Series A financing. Three investors participated in the round: Redpoint Ventures, Split Rock Partners, and Tenaya Capital.

TruSignal uses big data, predictive analytics, and technology to deliver highly precise audiences and data solutions that power people-based marketing initiatives for brands, agencies, and platforms. The company’s integrated platform combines a unique predictive analytics engine, 12 different types of non-sensitive offline data, thousands of predictive attributes, a unique closed-loop measurement system, and unsurpassed digital reach that can anonymously message customers across multiple channels.

The new investment will help TruSignal accelerate the growth and execution of its product roadmap, including the general release of custom APIs.