Hustle, a peer-to-peer messaging platform, today announced the appointment of Ysiad Ferreiras as the company’s chief operations officer.
“In his two years at Hustle, Ysiad has played a foundational role in our company’s success,” said CEO and cofounder Roddy Lindsay. “In his role on Hustle’s leadership team, he has mentored all of us to step up our game as managers, recruiters, and leaders. As a teammate and manager, Ysiad exemplifies our core values of authenticity, empowerment, impact and respect every day.”
During his tenure at Hustle, Ferreiras emerged as a strong sales leader and as an executive spokesperson for diversity, sharing his own untraditional upbringing to help empower others. Born and raised in the Bronx, he has shared how his story as a Dominican-American growing up on welfare and learning from a young age how his impulse to hustle to get ahead led him to sales, and ultimately to a leadership role at Hustle.
In his new role as COO, Ferreiras will continue to oversee sales, marketing, legal, people operations, and recruiting functions. His goal is to own and deliver on Hustle’s revenue goals, attract and retain passionate, driven, diverse, high-impact employees, and consistently deliver results on the highest-priority company needs.