Incorta, the real-time analytics platform that makes the traditional data warehouse obsolete, today announced Steven Crofts has joined Incorta as vice president of marketing.
In this role, Crofts is responsible for Incorta’s corporate and global marketing strategies, including product positioning, branding, and sales enablement.
As the former owner and president of The Data Warehouse Institute (TDWI) and marketing executive for several consulting companies, Crofts brings to Incorta an extensive background in business intelligence (BI) and data analytics.
“Incorta’s revolutionary approach to enterprise analytics completely eliminates the need for a data warehouse,” said Osama Elkady, chief executive officer of Incorta. “Who better to help us educate analysts, media, prospects, partners, and customers about this new, no-data-warehouse way of analyzing information than the individual largely responsible for introducing people to the data warehouse concept in the first place? We look forward to tapping Steven’s broad data and analytics insights, and leveraging his management experience building a company from the ground up, as we continue to introduce our game-changing Incorta platform to the global market.”
Considered one of the premier providers of in-depth, high-quality information and research for the BI, data warehousing, and analytics industry, TDWI has trained and educated more than 70,000 people since 1996, and directly impacted more than $50 billion in projects.