Fintech Startup RevolutionCredit Brings In $9.7 Million

According to a recent SEC filing, RevolutionCredit raised $9.7 million in financing from an undisclosed investor.

RevolutionCredit’s patent-pending solution aims to transform the credit decision-making process for both lenders and consumers. The solution enables creditors to engage with their customers at the point of transaction to acquire unique behavior data and build brand loyalty. That data, when added to traditional credit assessment, leads to better decision making by helping identify the most upwardly mobile customers, including new-to-credit consumers. The company believes this will lead to more approvals at any given risk level and to expanding relationships by retaining the best existing customers.