engagedIN, a neuroscience-based design firm focused on behavior change through the combination of neuroscience, design, and technology, announced today that the company has hired a former CTO within Aetna, Brian Garcia, as chief technology officer.
Garcia brings 15 years of expertise to the development of engagedIN’s behavior change and engagement design technologies. He most recently served as chief product and technology officer at Welltok, the developer of a health optimization platform that guides and incentivizes consumers. Prior to Welltok, Garcia was CTO for Healthagen, a subsidiary of Aetna, where he spearheaded new technologies across 12 business units.
“The health and wellness industry has built an install base of user-centered design and big health data, but the real holy grail is behavior change,” said Dr. Kyra Bobinet, CEO and founder of engagediN. “Brian brings the health technology leadership and award-winning product development experience necessary to help us deliver the most-cutting edge solutions in behavior change. We are now fully stacked with a trifecta of science, design and technology for our health and wellness customers, furthering our plan to make them the best in the world at making people healthier.”