Digital Strategist Luis Hernandez Joins Marketsmith Inc. as SVP

Marketsmith Inc., one of the nation’s fastest growing data-driven marketing agencies, has brought “one of the industry’s leading experts in digital,” Luis Hernandez, onboard as senior vice president to oversee its growing digital team, effective immediately.

Hernandez’s expertise is derived from crafting digital strategies for leading brands such as Amazon.com, Dell, Citibank, Microsoft, Novartis, Philips, and Vivendi Universal, at well-known agencies such as Wunderman, Burson-Marstellar, Proof Integrated Communications, and most recently, Coyne, where he was chief digital officer. Prior to joining Coyne, Hernandez spent seven years with WPP’s Young & Rubicam Group, where he was recognized as a leader in the field for his mastery of omnichannel measurement, KPIs, analytics, and reporting.

“Luis brings with him a deep understanding of digital marketing, combined with years of hands-on experience which has resulted in a keen business acumen,” says Marketsmith CEO Monica C. Smith. “He recognizes and strategically articulates the importance technology plays in mapping and analyzing the consumer journey.”