Cars.com (NYSE: CARS) announced the appointment of Andy Jacobson as its new senior vice president of national sales. In this new role, Jacobson will be responsible for fostering deep customer relationships and leveraging his expertise in digital media, social media, branded content, ad tech, machine learning, and closed loop attribution to develop new strategic product initiatives.
Jacobson most recently served as vice president of client development at Conversant LLC, a digital media company that leverages online and offline data to reach consumers across devices. Previously, he spent four years as vice president of sales at VerticalScope Inc., an integrated multi-platform media company, and in sales and marketing roles on behalf of Ford Motor Company, Jaguar, N.A. and Lincoln Mercury. He also spent eight years in various sales and marketing roles at Cars.com from 2004 to 2012.
“Andy spent nearly a decade with Cars.com before moving on to develop significant expertise in digital direct and programmatic sales, and I have no doubt he’ll be successful in his return,” said John Clavadetscher, chief revenue officer at Cars.com. “He understands the rapid pace of innovation inside these walls and how to deliver increased value to our OEM customers in the face of a changing industry landscape driven by consumer behavior.”