Martech Startup mParticle Secures $35 Million

mParticle announced the completion of $35 million in Series C financing led by Harmony Partners, with participation from Bain Capital Ventures and Social Capital.

mParticle is a customer data platform “for every screen.” Marketers at companies including Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their growth stacks, helping at key moments of the customer journey. mParticle collects digital and offline customer journey data in a single place and streams it to the platforms and systems that matter to businesses. It also links customer identities and profile information across internal and external systems for deeper customer insights. According to the company, the mParticle platform integrates with more than 175 leading marketing, analytics and data warehousing solutions with just a few clicks and with no need for custom coding, extra tagging, or SDKs.