Martech startup LookBookHQ closed $13 million in Series B financing. Edison Partners led the round, with participation from Hyde Park Venture Partners.
LookBookHQ builds software that accelerates B2B purchase decisions. The LookBookHQ Intelligent Content Platform delivers content to help marketing and sales organizations educate prospects and customers faster and more efficiently. Businesses can easily integrate LookBookHQ with their marketing automation platforms and martech stack, as well as add LookBookHQ content experiences to emails, landing pages, and websites to make them more engaging.
According to the company, LookBookHQ plans to use the funding to scale its platform.