LightInTheBox Holding Co., Ltd. (NYSE: LITB), a global online retail company that delivers differentiated products to customers around the globe, today announced that it has formed a strategic business partnership with Gati, India’s pioneer in express distribution and supply chain solutions. The partnership is aimed at providing localized logistics and supply chain solutions for LightInTheBox customers in India to capture India’s rapidly growing ecommerce market with attractive consumer products from China. Gati will become LightInTheBox’s first key local business partner in India.
LightInTheBox will use its extensive supply chain network in China to provide high quality products at attractive prices to more than 100 million Indian online shoppers. The partnership will use Gati’s pan-Indian expertise in logistics and warehousing to simplify the cross-border ecommerce shopping experience for Indian customers. According to the partnership announcement, Gati’s customized solutions will significantly improve the speed, reliability, and cost of delivery of LightInTheBox parcels. The two companies will jointly explore online payment solutions, big data analytics, and general business development initiatives, as well as local warehousing and fulfillment solutions in India to reduce delivery times and improve customer satisfaction.