Fitbit (NYSE: FIT), the leading global wearables brand, announced today that its latest product, Fitbit Ionic, will be available at major retailers worldwide beginning October 1.
Fitbit Ionic delivers advanced and innovative health and fitness features like industry-leading GPS, enhanced heart rate tracking, on-device guided workouts and automatic sleep tracking with Sleep Stages, all powered by up to 5 days of battery life and cross-platform smartphone compatibility. The watch will also facilitate contactless payments, on-board music, notifications, and a variety of popular apps and clock faces delivered via the Fitbit app gallery.
Fitbit Ionic will be available at North American retailers including Amazon, Best Buy, Dick’s Sporting Goods, Kohl’s, Macy’s, REI, Target and Verizon for $299.95. It is available in three color combinations: a silver gray tracker and clasp with blue gray band, a smoke gray tracker and clasp with charcoal band, or a burnt orange tracker and clasp with slate blue band.