Braavo Capital announced the completion of $70 million in financing, led by Mark 2 Capital.
Braavo Capital’s goal is to change the way mobile entrepreneurs finance and grow their app businesses. Its technology integrates with a mobile app business’s key data systems, including app store and analytics accounts, and can examine metrics like user growth, revenue, marketing performance and engagement. This data can be used to analyze risk and deliver financing, and, according to the company, it also enables Braavo to bring an extra layer of insight to its customers to help them spend more effectively and grow more sustainably. Braavo Capital maintains that entrepreneurs can receive funding in just 24 hours.
The company revealed that the new funds will be used to support rapid growth of its customer base.