Wizer announced the completion of $4 million in Series A financing. State of Mind Ventures led the round, with participation from Nielsen Ventures.
Wizer is an artificial intelligence platform that enables cost-effective, end-to-end automation of consumer research. It allows users digitally to collaborate on insights across organizations. Wizer’s algorithms automatically build research plans, selecting highly optimized questionnaires. Based on users’ defined criteria, Wizer fields questionnaires to select groups of respondents. With proprietary algorithms that automatically analyze results, Wizer then analyzes statistical significance and free text while rapidly formulating complex statistical computations.
According to the company, the goals of the current investment are to accelerate Wizer’s growth globally, specifically in North America and Europe, and to increase brand awareness and expand the company’s research and development team.