Martech startup CallRail closed $75 million in financing. Sageview Capital and Leaders Fund participated in the round.
CallRail provides call analytics to data driven marketers with the goal of improving customer acquisition. The company’s platform tracks phone calls from online and offline marketing campaigns, including PPC keywords; provides insight into which campaigns are working best; and records calls for lead qualification and coaching to increase call conversion rates.
In its announcement, the company said the investment enables CallRail to accelerate its growth initiatives and expand its industry-leading position.